Junior Achievement Readies Students for Working World

by Andrew Wind
Courtesy of the Waterloo Courier, October 17, 2010

WATERLOO, Iowa --- Volunteer Teri Ettelson had a simple message last week for the West High School students she is teaching about running their own business: It's crunch time.

"For us right now, Dec. 17 is a hard and fast deadline," said Ettelson, who is helping in Cyndee Zuck's classroom this fall. "We have to have our product in hand by Dec. 3 so we can pack them up and deliver them."

In the meantime, decisions need to be made, including exactly what the class wants to sell. That may be fleece jackets, shirts or another article of clothing with a logo created by the class.

Then students must contact suppliers, determine prices, sell the product and deliver their customers' orders. They hope to do it all by the time winter break arrives to coincide with the holiday gift-giving season.

Students buy stock in the business and earn profits, both through their salesmanship and dividends. It's all part of Junior Achievement's Company Program, designed to give them hands-on business experience.

JA is a national organization, first established locally in 1973, that relies on community volunteers to teach lessons on business, economics and work in schools.

Individual teachers at all grade levels in many school districts have partnered with Junior Achievement of Eastern Iowa over the years.

Waterloo Community Schools took it a step further last fall when the district began requiring Junior Achievement sessions for all students in kindergarten through eighth grade. At the high school level, students can take a class based on the organization's curriculum, including the JA Company Program and an economics course. The volunteers lead five to seven weekly sessions.

"JA offers a set curriculum that has been successful over the years," said Mary Meier, the district's director of career/technical and high school education. She said it "fits in with our mission perfectly" as the district puts greater focus on college and career readiness with implementation of career interest academies at the high schools.

In addition, Junior Achievement's programs go "a long way in fulfilling" 21st century skill requirements in employability, financial literacy and civic literacy that are part of the Iowa Core Curriculum, Meier said. The core curriculum, signed into law in 2008, also identifies essential concepts in literacy, mathematics, science and social studies. All districts and accredited non-public schools must implement it for grades nine through 12 by 2012 and for kindergarten through eighth grade by 2014.

"We want students to develop those soft skills that make them employable," said Laura Kann, development manager for Junior Achievement's Cedar Valley area. Among those skills is writing a resume, showing up on time, working in teams or independently, learning to accept feedback, carrying out multiple tasks and managing resources.

"The primary goal is to teach students the skills of work readiness, financial literacy and entrepreneurship," said Carrie Pontzius, education manager for Junior Achievement's Cedar Valley area. "To have a volunteer come in and relate it to a specific business in the community helps them make that connection."

Sessions at the elementary schools initially help students identify needs and wants. Later sessions teach them about careers. "The elementary programs focus primarily on students learning about their role in a family and community," Pontzius said.

At the middle schools, "they focus more on the entrepreneurship and literacy skills," she said. Students create their own budget, use a check register and learn about the economy.

The organization reaches about 53 percent of students across the Cedar Valley, "and obviously Waterloo is a significant part of that," Kann said. In 2009-10, that included 13,295 students in 11 school districts and 591 classes. More than 8,700 of those students were in the Waterloo district.

JA's presence in Waterloo Schools has grown over the years. Several district schools chose to begin regularly participating in the programs in 1989. Between the fall of 2006 and spring of 2009, most district schools used the programs. The next fall it was used for all students in kindergarten through eighth grade.

The district is charged a per-student fee for those in fourth through eighth grade. The fee pays for all student, teacher and volunteer materials plus shipping charges, classroom insurance and Junior Achievement staff time. Last year, the district's cost totaled about $40,000.

Developing leaders

Students in Zuck's class have embraced their roles in developing a business. Junior Jardez Hollingsworth was named president when the class elected officers, a position for which he received special JA training.

"I've learned that we all have to work together and that chemistry is important," Hollingsworth said. "This is something that is viable and serious."

Senior Jay Hoffman expects the class to be successful in developing and selling a product this fall. He hopes to pursue a business career after college and views the Junior Achievement program as one step in that process. "I feel that this class will give me entrepreneurial skills," Hoffman said.

Ettelson, the director of community resources and spiritual care for Allen Hospital, has been a Junior Achievement volunteer for about 15 years. She has high praise for JA's high school program.

"It gives the kids the opportunity to develop as leaders," she said, noting they gain confidence in voicing their opinions and collaborating with classmates. "These are kids who might not be leaders on the athletic field."

"They've all been very vocal and want to have a say in what they're doing," Zuck said.

Don Gibson, an East High School teacher who uses the Junior Achievement program, added, "It brings out those that are quiet and shy, because the incentive is the greenback dollar."

Eighth-graders in Mike Landers' Hoover Middle School classes last week spent time discussing the costs and benefits of making major decisions during their Junior Achievement sessions. Since the class focuses on U.S. history through 1877, they discussed it in light of immigrants moving west to claim land after the Homestead Act was signed by President Abraham Lincoln.

In one class, volunteer Chris Hyers handed out cards detailing scenarios of immigrant families to groups of students. Each group came to a consensus on what they would do and Hyers asked students to explain to the class how they arrived at it.

"The activity we did today, it kind of felt like we were put into their shoes and what they had to go through," said student Lincoln Conrey. "I like it, because you can see what it looks like in the world --- what you could do and the choices you have to make."

Conrey enjoys Junior Achievement sessions, which he has had each year since about fourth grade. "It kind of helps you prepare for life," he said.

The fact that volunteers from area businesses teach the sessions is an important aspect of what JA provides. Junior Achievement had 416 Cedar Valley volunteers last year from 113 companies and expects to have about 450 during 2010-11.

Landers noted that Hyers, vice president of business development for Wheaton Franciscan Healthcare, "sparked interest with all of our students" when he started the session talking about his workplace. He believes it spurs "a whole new level of learning" when students see the interest of a community member in their education.

"I think it's really positive to bring people in from the community to interact with our students," Landers said. "Any possible way to get the community involved is going to be positive, and Junior Achievement allows that to happen."